Hiring a blog writer ultimately becomes a forked decision for business owners who are looking to expand their presence in the digital space. Certain pros and cons will accompany your choice, however, what matters the most are the goals and intention of your business.
Whether you want to increase web traffic or you just want someone to take writing off your plate so that you can focus more on your business.
Whatever it is, the choice ultimately comes down in answering your question…
“Should you hire a blog writer?”
Signs to hire a Professional Blog Writer
As we have made clear earlier, hiring a blog writer will heavily depend on what your goals will be. As a business owner you’d want your business to have better online visibility.
Better online visibility = More audience
More Audience = Higher Chances of Conversion (More SALES)
I mean, if you think about it how would you get customers if they don’t know your business exists in the first place.
Having an online visibility means more people will be aware of your brand, leading to increased trust, customer engagement, and ultimately SALES.
Having said that~
Here are 5 signs to hire a Blog Writer
1. People can’t find your business in google
2. Your competitors keep showing up and you don’t
3. You know content is important, but struggle with consistency
4. You have your ideas but don’t have time to write
5. You wear too many hats– managing operations and sales, blogging just doesn’t fit in
When your business is easily discoverable in google, it establishes credibility in the eyes of your audience and positions your business as a reliable option in your industry (A huge advantage over your competitors).
Moreover, a strong online visibility means you can reach your target audience more effectively, allowing you to be seen not just locally, but even internationally.
Visibility means being seen by the right people at the right time, something a blog writer can do for your business, especially in the ever evolving digital landscape.
Blog Writer Pros and Cons
Hiring a blog writer naturally comes with its pros and cons. However, knowing what the pros are against the cons can be a turning point on your business decisions and strategies.
Let’s dive in.
PROS # 1: Consistent Content
A professional blog writer will follow a schedule set for publishing your articles, they often work with editorial calendars that can help businesses publish articles on a tracked regular basis, either weekly or biweekly. Hiring a blog writer will keep your website’s content updated and continuously running for weeks and months, helping in SEO and brand awareness.
PROS # 2: Blog Writers Give Endless Topic Ideas
Blog writers can understand your brand niche, brand tone, and your target audience, as such, they can constantly generate relevant topic ideas that reflects the interest of your audience and bring in fresh topic suggestions that align with your branding. The result? You’ll never run out of content ideas to speak for your audience.
PROS # 3: You can Free Up Your Time
Let’s be honest, as a business owner how many tasks can you handle on your own? You might already be wearing the hat of an inventory manager, customer support, or whatever. Will you really have the time to write articles? There’s a lot going on in running a business and each field is important.
Instead of dividing so much of your time doing this and that, hiring someone to provide writing services will help you lessen your mental load so that you can focus on more important business matters.
PROS # 4: You Can Focus on Important Business Matters
As we have discussed in number 3, hiring a blog writer allows you to focus on important business tasks. Look at it this way-
When you hire a professional blog writer, you’re not just outsourcing your task, you’re buying back your time. Instead of spending hours researching, drafting, and editing content, you can shift your attention to what truly drives your business forward: strategic planning, product development, and client relationships.
Let the writer handle storytelling, SEO, and content planning, while you focus on scaling the business.
PROS # 5: Search Engine Optimization (SEO)
Blog writers do more than just write, they know how to optimize content for search engines. Your writer will know how to write with search intent in mind, such as answering questions your target audience would likely have. This means your blog post will have higher chances to appear in Google’s first page search results.
With google being omnipresent in the internet and having many users around the world, a well written SEO- optimized content will help you increase brand awareness and website traffic, and potentially turn your readers into buyers.
PROS # 6: Higher Chances of Conversion
As we have discussed in number 5, the more people who knows about your brand, the more likely they will buy. If your brand’s content article keeps showing up in Google’s first page, the more likely it will be read by your audience.
This means fostering familiarity, growing your audience, and overtime attracting leads, and generating sales.
To make it simple, the more they encounter your brand, the more they will trust, the more likely they will buy. Brand awareness builds confidence.
CONS # 1: Costs
Tackling the Cons, the common concern for small business owners is the cost of hiring a blog writer.
Now this topic is one of the most sensitive ones, as a business owner your priority is to lessen the cost and maximize profit. Every spending must be strategic, every dollar spent must contribute to the growth of the business
The same way can be said to a blog writer. A blog writer will always seem like an added expense, but it will be more accurate to view it as an investment. Hiring a writer can bring in many benefits as we had previously discussed.
Ideally you should look for a blog writer whose cost is lower while still delivering quality results. Naturally the more outstanding a content writer is the higher their cost will be. Ultimately, you want to make sure that what you’re investing in comes back at you with greater returns.
CONS # 2: Different Time Schedule
We can’t deny that most blog writers are freelancers and works at a different time than regular jobs, this is also specially true to international freelancers. Some blog writers will work at weird time schedules due to different time zones.
Now this can be seen as a disadvantage when you want your business operations to be in sync with your other members, as communication delays may occur making it harder to give feedback or hold real life meetings.
On the flip side, it can also be a benefit. If you’re based in the U.S and hire a freelancer from Europe or Asia it can give you a time zone advantage as these regions are ahead by a few hours. It can give you a boost in completing tasks ahead of your business hours, and if used well it’ll give you a head start to any projects.
CONS # 3: Quality Can Be Inconsistent
As we are already aware most writers are freelancers, meaning they are most likely juggling different tasks from different clients. While blog writers may be skilled, the pressure to meet tight deadlines of high workloads from multiple clients can sometimes lead to rushed research and shallow content.
This can lead to a badly written articles which can affect your brand’s credibility and SEO ranking and worse it may affect the trust of your audience, resulting in confusion and lower conversion.
CONS # 4: Less Collaboration
Blog writers mostly operate independently meaning they are not fully integrated to other teams in your business.
This can be seen as advantageous when you just want a freelance writer to write for you. Short term writer with no other strings attach. But if you are a serious business owner who wants a writer to fully integrate in your business operations, that might come difficult.
As a result they might miss out on real time updates from your sales team or product development team. Without clear communication, they might rely on outdated information on your business.
A strong communication are needed to overcome this con.
CONS # 5: Less Control
A fully independent reliable pro writer who delivers consistent content is what most business owner wants, allowing them to stay online, without lifting a finger themselves.
However, when you outsource content creation, you hand over a degree of control over how your content is written and structured. They may not fully grasp your brand voice and content objectives right away. Which may target a different kind of audience from your original ones, and may also stray away from your business goals.
A strong communication, clear instructions, and constant feedback are needed to overcome this con.
CONS # 6: Lapse in Industry Knowledge
One of the most common challenges when hiring talents is finding a blog post writer who truly understand your industry and customers. While many blog writers are skilled in research, they would lack the first hand experience in your industry.
This becomes a problem when an in depth content about your brand is needed to properly speak to your target audience. Without first hand knowledge, the content produced would feel surface level.
This type of con is very common and just like number 5 this would require strong communication, clear instructions, and importantly constant feedback to overcome.
Blog Writer Pros and Cons Guide List
Here is a table to help you compare each pros against the cons.
| PROS | CONS |
| Consistent Content | Costs |
| Endless Topic Ideas | Different Time Schedule |
| Free Up Your Time | Quality Can be Inconsistent |
| You Can Focus on More Important Business Matters | Less Collaboration |
| Search Engine Optimization (SEO) | Less Control |
| Higher Chances of Conversion | Lack of Industry Knowledge |
Conclusion
To answer the your question from the beginning “Should you hire a blogger?”, the answer is YES, you should definitely hire a blog writer for your business. A blog writer can offer many benefits to your business, while also bringing in some challenges.
BUT honestly speaking the pros outweighs the cons. Especially when you’re looking to expand on the digital space or take some responsibilities off your shoulders.
Each pros are extremely helpful while cons can be solved and averted. But in the end, the decision is definitely be up to you.
I hope this helps you on deciding!!
P.S. Just a sec!
Hey!
Hey you!
Yes you reading.
I hope I had helped you in some way to decide. Because I truly want the best for your brand.
BTW, if you ever need an awesome blog writer for your business who can deliver consistent, search engine optimized content, and plan content structures for you.
REACH OUT to me or visit my About Me page.
